Persuasive Business Proposals Writing To Win More Customers Clients And Contracts - Tom Sant

If you write proposals, or employ those who do, you need this book. Tom Sant is the Michael Jordan of proposals (although not as tall) and this book can help you write better proposals.

Tom's emphasis on the executive summary, methodology for structuring the document and ability to write about this complex subject in the correct tone set this book apart form all of the other books on the market. Of particular interest to those who have read many books on proposals should be the chapter on editing your proposal.

An unexpected by-product of this book is that you will find it helpful for all of your business communications. I've used Tom's NOSE structure successfully in many different areas.

This book is every bit as good as others say it is. There is a reason that Tom Sant is the only one name in the proposal game.


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